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Assignment. Each year a local creative agency is selected to concept a theme for the Pele Awards show (national AAF-ADDY competition).
Solution. For the 2013 show we created
an integrated campaign around a
"fight theme" which highlighted people in the local advertising and design community.
Five :30 web videos were created to announce the upcoming show and entry deadlines. A video was rolled out every week on facebook. This “fight theme” carried over to a pre-party mixer and promotional materials. The highlight was an opening video which premiered at the awards show.
logo design
posters featuring various hawaii aaf members
posters used to promote the show
instagram backdrop - used at pele social events