CREATIVE DIRECTION | BRANDING | DESIGN

About

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My passion for design and advertising has taken me from LA to New York and back home to Hawai‘i, where I’m now the Creative Director at the Hawai‘i Community Foundation.

With over 20 years of experience, I’ve done it all: print, digital, short films, directing photo and video shoots, and jumping in hands-on when needed (even styling). I’ve created strong work with big budgets, small budgets, and no budgets, and picked up some recognition along the way.

Every new project brings new challenges and the opportunity to collaborate, create, and exceed expectations. That’s what continues to inspire me.


Experience

CREATIVE DIRECTOR
Strategic Communications | Hawai‘i Community Foundation / Honolulu
Current

CREATIVE DIRECTOR
Global Brand Services | Outrigger Hotels & Resorts / Honolulu
2015-2021

SENIOR ART DIRECTOR
MVNP / Honolulu
1997-2015
Hawaii Visitors & Convention Bureau, First Insurance Company
of Hawaii, Kona Brewing Company, McDonald’s of Hawaii, 
Starwood Hotels & Resorts Hawaii, Hawaii Health Connector,
Ala Moana Center, Whalers Village, Aloha Airlines

Education

PARSONS SCHOOL OF DESIGN
BFA in communication design with honors 

Skills

Advertising
Art direction
Brand development
Broadcast
Creative direction
Graphic design
Integrated marketing
Print collateral
Visual identity

Contact

808.554.2366
darell.808@gmail.com
Linkendin


Recognition

2017 PELE AWARD (AAF District 13 ADDY) / Gold Company Apparel - Outrigger Resorts
2017 PELE AWARD / Bronze Online Social Media Campaign - Outrigger Resorts 
2016 PELE AWARD / Gold Television Advertising - Hawaii Visitors & Convention Bureau
2015 PELE AWARD / Gold Television Advertising - First Insurance Company
2014 PELE AWARD / Best in Show Retail Advertising Campaign - McDonald’s of Hawaii + Broadcast Advertising Campaign - McDonald’s of Hawaii
2011 PELE AWARD / Gold and Special Judge’s award Non-traditional advertising - McDonald’s of Hawaii
2010 PELE AWARD / Gold Online - McDonald’s of Hawaii + Menu Design - Royal Hawaiian Hotel + Agency Self Promotion - MVNP

 

 

 

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