About

My passion for design and advertising has taken me from LA to New York and back home to Hawai‘i, where I’m now the Creative Director at the Hawai‘i Community Foundation.

With over 20 years of experience, I’ve done it all: print, digital, short films, directing photo and video shoots, and jumping in hands-on when needed (even styling). I’ve created strong work with big budgets, small budgets, and no budgets, and picked up some recognition along the way.

Every new project brings new challenges and the opportunity to collaborate, create, and exceed expectations. That’s what continues to inspire me.

Experience

CREATIVE DIRECTOR
Hawai‘i Community Foundation | Honolulu 2020-2026

• Led brand strategy and creative direction across digital, print, web, marketing communications, and organizational initiatives.

• Developed creative strategies, concepts, and visual solutions aligned with communications, marketing, and organizational goals.

• Managed creative projects and production from concept to completion, overseeing teams, vendors, budgets, timelines, and workflows.

• Oversaw creative quality assurance and brand consistency across reports, campaigns, websites, photography, video, and digital content.

• Partnered with executive leadership and cross-functional teams on strategic communications, thought leadership, and complex organizational initiatives. 

CREATIVE DIRECTOR
Outrigger Hotels & Resorts | Honolulu 2015-2021

• Managed cohesive brand standards and visual integrity across a portfolio of 36 global and local properties.

• Brought marketing initiatives to life through strategic campaigns across advertising, print collateral, and property materials.

• Oversaw visual direction and storytelling for digital platforms, including websites, social media, and video content. 

SENIOR ART DIRECTOR
MVNP | Honolulu 1997-2015 

• Led creative direction from initial ideas through final execution, while mentoring junior creatives and guiding the team’s day-to-day work.

Education

PARSONS SCHOOL OF DESIGN
BFA in communication design with honors 

Vision

Concept Development
Creative Strategy
Visual Storytelling
Campaign Execution
Branding

Leadership

Team Mentorship
Cross-Functional Collaboration
Stakeholder Presentations
Client Relations

Campaigns

Commercial Advertising
Broadcast Production
Print & Editorial Layout
Digital & Social Design

Craft

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
PowerPoint
MailChimp 

Contact

808.554.2366
darell.808@gmail.com
Linkedin